Final Press Release 2: Image Building

Burger Planet

Burger Planet
Mr. James E. Muellenbach III, CEO
635 Rose Park St.
Green Bay, WI 78832
208-936-4266

February 21, 2010
FOR IMMEDIATE RELEASE

Women's Fitness Expert, Jayne Petersen, Joins Burger Planet Team

Burger Planet implements more healthy choices to their menu with hopes to make Americans stronger and healthier.

Gary, Ind.—Although Burger Planet is a fast-food restaurant it is possible to eat healthy there. Burger Planet has hired Jayne Petersen, a renowned fitness and health expert, to aid in showing all people that Burger Planet can be counted on to provide healthy options and great food.

Jayne Petersen and Burger Planet share a passion and commitment towards health and are launching a comprehensive program to assist women in eating healthy . She has helped many women achieve weight loss and excellent fitness techniques. Many of the women Jayne has helped eat at Burger Planet and enjoy Burger Planet's healthy options. Jayne also emphasizes moderation. "Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," Jayne said.

“We care about our customers and we put them first. If they want more healthier options, we’ll give it to them,” said James E. Muellenbach III, Burger Planets CEO.

Burger Planet, Jayne Petersen and chef, Gerard DuBois, have implemented more healthy options to their menu including a delicious white chicken meal for at $3.99. Burger Planet offers low carb options by replacing the bun with a lettuce wrap, which no other fast food restaurant offers. Burger Planet has also added a variety of fruit packets to the menu including apples, grapes, peaches, pineapple and bananas. They also take pride in their delicious gourmet salads that contain only 300 calories.

"Our company believes in encouraging customers to live healthier and more active lifestyles so these new menu options are perfect for everyone," Muellenbach said.


About Burger Planet
Burger Planet was founded in 1934 by James Muellenbach who’s dream was to deliver the best customer service and excellent food to all. Burger Planet has restaurants in every state with 8,921 operating restaurants, 52 billion customers and 48,272 employees.

Media Contact:
McKell Webb
(907)-231-5690

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