Prospectus Letter DRAFT

SONY

Make.believe

Table of Contents:

Part one: Proposal

Part two: Sponsor Appeal

Part three: Conclusion

Part four: References

Organizations Involved:

Sony Inc.

FIFA

Authors:

Stephanie Blatchford

Jakob Asplund

Tyson Ballard

Mckell Webb

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SONY

Make.believe

Proposal

FIFA-Strasse 20,
P.O. Box 8044 Zurich, Switzerland
Tel : +41-(0)43 222 7777,
Fax : +41-(0)43 222 7878

TO WHOM IT MAY CONCERN,

My name is Lars Ulriksen and I am a representative of the SONY Europe Public Relations Group. The intention of this letter is to keep your organization updated on the sponsorship program for the the World Cup 2010. We always strive to work with broad organizations where the work we do reaches, not just sole individuals but whole communities. We want to keep giving opportunities for consultations between our clients and the public and continue to develop our brand by creating beneficial associations with FIFA. As far as I know our legal consultants have already contacted you with the expectations we have on this sponsorship.

sponsor expectation, budget request, project benefit

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SONY

Make.believe

Sponsor Appeal

Since working with the FIFA foundation, Sony has realized the vast amount of loyal viewers FIFA has attracted. With the upcoming launch of Sony’s 3-D products, we are confident that the FIFA World Cup will be the perfect event to introduce our immaculate entertainment system and appreciate your willingness to support Sony is this exciting accomplishment. We are aware of the high viewership of the FIFA World Cup and know that from our involvement with FIFA we will attract a wider demographic of viewers.

FIFA is partnered with SONY as well as VISA, Coca-Cola, Emirates, Hyundai/Kia and Adidas. FIFA’s core values include helping communities, furthering athletic involvement at universities around the world and local schools, giving to charities and bringing the world a multi-cultural event.

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